In these email introductions, your goal is to establish the target’s presumed need, highlight pain points they may be experiencing, and position your product as a solution to those problems. Here’s the basic outline of this campaign: Some audiences require more consistent communication for lead generation, while others will require a slower approach. Every marketing organization is different. Keep in mind that you can adjust this campaign based on your own internal processes. That’s part of what makes this such a great campaign for direct mail beginners - you are starting with a clean slate and can evaluate the effectiveness of the campaign on its own merits. It’s perfect for self-built or acquired lead lists that have yet to receive any correspondence from you. This campaign is an excellent starting point for companies that have already achieved some success in the email marketing arena and are looking to integrate direct mail marketing into those campaigns. #1) The “Skim the Cream” Lead Generation Campaign Depending on the goals that your company hopes to achieve through the channel, these campaigns can be tailored to serve very specific purposes and fit seamlessly into your broader marketing strategies. These powerful direct mail and email campaign ideas are designed to give you a starting point for your first direct mail campaigns. In this article, we’ll cover six different types of direct mail + email campaigns that we recommend to our customers as foundational, baseline campaigns that they can use to test the waters. There are tried and true strategies and methods that you can use to improve the effectiveness of your campaigns. We recommend either adding direct mail to existing email campaigns ( check out the amazing results one customer had in this case study) or deploying new campaigns that leverage both channels. Most marketers have already deployed email marketing for common marketing goals. The efficiencies gained by automation let you experiment and try out new ideas, like combining direct mail with email. Marketers want to market, not act as glorified campaign project managers. Our goal is to make things easy for our customers.ĭirect mail automation removes the friction from traditional direct mail campaigns, enabling marketers to focus on testing creative, offers, calls to action and more on various audiences.
Watch Direct Mail Automation Overview Video Test Direct Mail Campaign Ideas With Email Marketing Not the time-consuming, unmeasured and disconnected way that old direct mail campaigns used to be run. Just like their email or digital campaigns. They want proven campaign ideas that will move the needle, enable them to do some testing, and learn how best to structure direct mail campaigns for their unique situations.Īnd they want to set up the initial campaigns in a fast, smart, efficient way. They know they’re reaching a diminishing return in their digital or email marketing channels, and they need alternatives. They’re starting to see their competitors enjoy success through the channel, or want to beat them to the punch. They know that they want to try a direct mail campaign. You’re in the same position that many Postalytics customers are in when they first get started. That means we’re seeing a huge number of initial campaigns that cover the gamut of lead generation, nurturing and post sale direct mail campaign ideas. Over 50% of Postalytics customers are adding direct mail as a channel. Where to get started? What type of campaign should you run? Launching a new channel can be scary, especially if direct mail is new to you or it has been a few years since you managed a traditional direct mail process. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, marketers are now turning to direct mail in droves. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start.
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